VR46 entered into a joint venture with “The Hundred Media Holding”. The aim is to offer a global platform to all fans of Valentino Rossi and his riders from the VR46 Riders Academy or the GP teams.
Valentino Rossi’s empire continues to grow: to the VR46 Riders Academy with its own Moto2 and MotoGP racing team and the merchandising company VR46 Racing Apparel, which this year will be complemented by VR equipment, especially for mountain bike and motocross riders ( available from October 2022), now joins “VR46 Metaverse”.
VR46 thus enters the digital world of the metaverse and wants to offer all motorsports enthusiasts virtual experiences and unique content in the world of games and NFTs (“Non-Fungible Tokens”, that is, non-exchangeable digital assets). . Behind it is a joint venture with the Italian media holding «The Hundred».
The project has a multi-year schedule, but the first content should be available later this year. The stated goal is to create a global platform dedicated to the “Dottore”, the VR46 Racing Team and the Academy. Fans get to virtually entertain themselves, meet the VR46 drivers, interact and even compete with each other.
“Starting this massive project is an exciting task that I have approached with a structured approach in partnership with top-tier players,” explained Valentino Rossi. “I am very excited to be able to reach fans around the world and bring them the atmosphere and excitement of VR46 through new technologies. I believe this project represents a very important step forward for the brand.”
Jean Claude Ghinozzi, CEO of VR46 Metaverse and Partner at The Hundred, said: “I am very excited to be working on this project, which will see an international icon like Valentino Rossi enter the Metaverse for the first time, to reinvent this virtual world.” world as he has also done in motorsport”.
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