update: Now you have the context for this commercial from your PlayStation.according to Playstation blog In a post by Eric Lempel, the rapper signed the company as a “strategic creative partner.” Let me explain in a little more detail. “I heard that Travis is a big fan of PlayStation, so I started a conversation with him and led to this unique partnership. Through a mutual passion for games and creativity, I worked with Travis and his Cactus Jack brand. We are planning to create an innovative project that hopes to please our collective fans. ”Perhaps Cactus Jack Records will also help appear to have a deal with Sony Music.

I’m still not sure about the content of the collaboration, but it seems that I can expect clothes and music. Maybe there is also a Travis Scott game? !! The rapper describes the partnership as follows: “I’m really looking forward to sharing everything Cactus Jack has worked with Sony and the PlayStation team. Most importantly, see how PlayStation fans and their families react. I’m looking forward to it, and I’m looking forward to running the game with everyone soon! “

Original: We don’t even know what to say about this!You may remember Travis Scott posted a photo a few weeks ago with his DualSense controller on his lap.. Well, he seems to have been filming this … commercial? trailer? I don’t know what this is, but it has already collected millions of views, highlighting the popularity of rappers.