The new Philips Hue light strip is imminent. It’s meant to be mounted on the back of your TV so that it flashes and shines with what’s on the screen. The Hue line already has several light strips, but this new line (called the Philips Hue Play Gradient Light Strip) can display different colors across different segments of the strip, while the old one has a single It was limited to colors. It should allow for a much more immersive effect when mounted on your TV.

However, you will need to purchase additional gear for this light strip to work. For use on TV, Hue Bridge and Philips Hue Play HDMI sync box are required. Hue Bridge and Philips Hue Sync app are required for use with computer monitors. The mounting parts are included in the box.

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Signify, the creator of the Hue system, has been promoting lighting that integrates with entertainment for many years. The idea is Make movies, TV shows, and video games more immersive By placing lights around the room and the screen to reflect what is happening. I have only seen limited testing of technology. It definitely works, but my first impression was that changing the lights too quickly could get in the way.

Gradient light strips are available in lengths compatible with 55- to 85-inch TVs and sell for $200 to $240. It will be released on October 16th in the United States.

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In addition to the new lightstrip, Signify is announcing several other new products and updates today. Philips Hue Iris, a lamp intended to illuminate nearby walls, has been updated with richer colors, brighter output, and new finishes. It sells for $100, but the new metallic finish is more expensive. Both white and color versions of the Hue E12 candlestick bulb have also been updated with Bluetooth. The updated iris will go on sale October 19th, but the updated bulb will be available soon.