Samsung is launching its mobile-oriented and digital marketing campaign ahead of the Tokyo 2020 Olympics to bring together athletes and fans.

Samsung Electronics Co., Ltd., a global partner of the Olympic and Paralympic Games, is bringing new mobile innovations to Tokyo 2020 to help more consumers and fans experience the Olympic and Paralympic spirit anywhere in the world.

This year will show how sport can bring us together, even when we are not physically together. In partnership with the International Olympic Committee and the International Paralympic Committee, Samsung will lead this journey using its latest mobile technology and digital approach.

Samsung kicked off its Olympic and Paralympic Games program with the introduction of the Galaxy S21 5G Tokyo 2020 athlete phones, which were distributed to the 17,000 Olympic and Paralympic athletes competing in the Tokyo Games. At the same time, Samsung unveiled a roster of amazing athlete ambassadors and launched a number of digital marketing initiatives, including a Samsung Galaxy Tokyo 2020 virtual media center that will keep media and fans around the world connected during the Games.

« Samsung will continue to support the Olympic and Paralympic movements and connect fans to the Games, as we have for more than 30 years.“Said Stephanie Choi, senior vice president and head of the global marketing team for Samsung Electronics’ mobile communications business. “For Tokyo 2020, we will provide opportunities for athletes and fans to connect and experience the excitement of the Games through our innovative mobile technologies, such as the latest Galaxy device with its 5G capabilities. ”

Samsung focuses on mobile innovation with Galaxy S21 5G, Tokyo 2020 athlete phone

As the exclusive provider of wireless communications equipment for the Olympic and Paralympic Games, Samsung will once again offer special edition mobile devices to all Olympic and Paralympic Games athletes participating in Tokyo 2020. Samsung first introduced its edition phone Olympic Games for the 1988 Olympic Games and has provided one to all Olympic athletes since Sochi 2014. This initiative has been extended to PyeongChang 2018 Paralympic athletes and will continue in Tokyo 2020 and beyond as Samsung remains committed to the Olympic movements. and Paralympics.

The Galaxy S21 5G Tokyo 2020 Athlete Phone features a professional-grade camera for users of all skill levels and the most advanced processor ever built into a Galaxy device for increased speed. Mobile devices are also energy efficient and offer advanced computing capabilities to support 5G connectivity and AI on the device. To commemorate Tokyo 2020, the iconic design of the device will feature a blue body and the respective Olympic rings and Paralympic shakers inscribed on the back.

“Samsung is helping athletes stay connected with loved ones and providing new and safe ways for consumers, fans and the media to experience Tokyo 2020,” said Timo Lumme, general manager of television and marketing services at the IOC. “Together, we can engage and inspire athletes and fans around the world and keep the Olympic spirit strong through Samsung’s innovative mobile technology and new digital platforms. “

Samsung provides innovative mobile technology to enhance the Tokyo 2020 experience

Samsung is committed to advancing the power of sport, uniting the global community in new and innovative ways and enhancing the Olympic and Paralympic Games experience through its immersive and cutting-edge mobile technology.

Samsung will help bring the excitement of the Olympic and Paralympic Games to life through immersive experiences in Samsung storefronts (Galaxy Harajuku in Harajuku, Galaxy Athlete Lounge in Tokyo 2020 Olympic and Paralympic Village). Galaxy Harajuku is uniquely designed to provide visitors with engaging experiences that embody Samsung’s heritage of groundbreaking mobile innovations and interactive activities.

Visitors will be encouraged to create, capture and share their own Olympic and Paralympic experiences, expanding offline platforms to digital platforms to give fans around the world a glimpse of Tokyo 2020. In parallel, the Galaxy Athlete Lounge at the Olympic and Paralympic Village will be exclusively for Olympic and Paralympic athletes for the duration of the Games so they can interact with each other, connect with family and friends, and enjoy various Galaxy experiences.

Samsung will expand its Olympic and Paralympic Games initiatives to digital and social platforms to engage with sports and media fans around the world, including the launch of the Samsung Galaxy Tokyo 2020 Media Center.

This website will be the destination for all of Samsung’s Olympic and Paralympic Games content, where fans and the media can go to learn more about Team Galaxy, read news feed, view Team Galaxy activations. and upload content behind the scenes. This virtual experience will be an opportunity to connect with the Games and come together to strengthen the Olympic and Paralympic spirit.

Digital and social support will continue throughout the Games period with the launch of Galaxy House on Zepeto, a virtual platform that allows users to create 3D characters of themselves. At Galaxy House, fans will be able to experience the new Samsung Tokyo 2020 marketing content and enjoy a new virtual pin promotion.
Fans can also visit @samsungmobile and show their support for all athletes during the Olympic and Paralympic Games through their #TweetToCheer campaign on Twitter and Instagram.

Additionally, Samsung is proud to have launched its global campaign titled “Proud sponsor of a uniting world“It shows how revolutionary Samsung Galaxy technology enables athletes to stay in touch with family, friends and fans, even when they are not physically together.

«I am very proud to be a part of the Galaxy team for Tokyo 2020. I travel to compete around the world and carry my Samsung phone everywhere so I can stay connected with my family and friends wherever I am.Said Sky Brown, who will represent Team Great Britain at Tokyo 2020 in skateboarding. ” I hope to inspire other children who watch me skate at the Games to decide that they too can become Olympians.. »

Team Galaxy to strengthen connection and inspire the next generation of athletes

Samsung is committed to creating a global and inclusive team where everyone has a place and a level playing field, and Team Galaxy, Samsung’s official list of Olympic and Paralympic athletes, represents that commitment. Heading into Tokyo 2020, Samsung has partnered with world-class athletes who defy barriers and inspire fans with their athletic achievements and contributions “off the court” to their communities.