Samsung launches mobile-centric marketing campaign to unite athletes and fans ahead of the 2020 Tokyo Olympics

Samsung, a global partner of the Olympic and Paralympic Games, is bringing new mobile innovations to Tokyo 2020 to help more consumers and fans experience the Olympic and Paralympic spirit anywhere in the world. This year will demonstrate how sport can bring us together even when we are not physically together, and in partnership with the International Olympic Committee and the International Paralympic Committee, Samsung will lead this journey with its latest mobile technology and digital approach.

Samsung Focuses on Mobile Innovation with Galaxy S21 5G, Tokyo 2020 Athlete’s Phone

As the exclusive provider of wireless communications equipment for the Olympic and Paralympic Games, Samsung will once again offer special edition mobile devices to all Olympic and Paralympic Games athletes participating in Tokyo 2020. Samsung first introduced its edition phone Olympic Games for the 1988 Olympic Games and has been providing it to all Olympic athletes since Sochi 2014. This initiative has been extended to Pyongyang 2018 Paralympic athletes and will continue in Tokyo 2020 and beyond as Samsung continues to participate in Olympic movements and Paralympic.

The Galaxy S21 5G Tokyo 2020 Athlete Phone features a professional-grade camera for users of all skill levels and the most advanced processor ever built into a Galaxy device for increased speed. These mobile devices are also energy efficient and offer advanced capabilities to support 5G connectivity and AI. To commemorate Tokyo 2020, the iconic design of the device will feature a blue shell and the respective Olympic rings and Paralympic shakers inscribed on the back.

“Samsung is helping athletes stay connected with loved ones and providing new and safe ways for consumers, fans and the media to experience Tokyo 2020.” said Timo Lumme, IOC Director General for Television and Marketing Services. “Together, we can engage with, inspire, and keep the Olympic spirit with athletes and fans around the world through innovative mobile technology and new Samsung digital platforms. “

Samsung to deliver innovative mobile technology to enhance the Tokyo 2020 experience

Samsung is committed to advancing the power of sport, uniting the global community in new and innovative ways and enhancing the Olympic and Paralympic Games experience through its cutting-edge immersive mobile technology.

Samsung will help bring the excitement of the Olympic and Paralympic Games to life through immersive experiences at Samsung Showcases (Galaxy Harajuku in Harajuku, Galaxy Athlete Lounge in Tokyo 2020 Olympic and Paralympic Village). Galaxy Harajuku is uniquely designed to provide visitors with engaging experiences that embody Samsung’s heritage of groundbreaking mobile innovations and interactive activities. Visitors will be encouraged to create, capture and share their own Olympic and Paralympic experiences, expanding offline platforms to digital platforms to give fans around the world a glimpse of Tokyo 2020. In parallel, the Galaxy Athlete Lounge at the Olympic Village and Paralympic Games will be exclusively for Olympic and Paralympic athletes for the duration of the Games so they can interact with each other, connect with family and friends, and enjoy various Galaxy experiences.

Samsung will expand its Olympic and Paralympic Games initiatives to digital and social platforms to engage with sports and media fans around the world, including through the launch of the Samsung Galaxy Tokyo 2020 Media Center. This website will be the destination for all Samsung Olympics and Paralympics content, where fans and the media can go to learn more about Team Galaxy, read news feed, view team Galaxy activations. and upload content behind the scenes. This virtual experience will be an opportunity to connect with the Games and come together to strengthen the Olympic and Paralympic spirit.

Digital and social support will continue throughout the Games period with the launch of Galaxy House on Zepeto, a virtual platform that allows users to create 3D characters of themselves. At Galaxy House, fans will be able to discover new Samsung Tokyo 2020 marketing content and enjoy a new virtual pin promotion.

Fans can also visit @samsungmobile and show their support for all athletes during the Olympic and Paralympic Games through their #TweetToCheer campaign on Twitter and Instagram.

Additionally, Samsung is proud to launch its global campaign today. Proud sponsor of a uniting world, before the Olympics. It shows how the revolutionary technology of Samsung Galaxy allows athletes to stay in touch with family, friends and fans, even when they are not physically together.

“I am very proud to be a part of Team Galaxy for Tokyo 2020. I travel to compete around the world and carry my Samsung phone everywhere so I can stay connected with my family and friends wherever I am.” said Sky Brown, who will represent Team Great Britain at Tokyo 2020 in skateboarding. “I hope to inspire other children who see me skateboarding at the Games to also decide to become Olympians. “

Team Galaxy intends to strengthen the connection and inspire the next generation of athletes

Samsung is committed to creating a global and inclusive team where everyone has a place and a level playing field, and Team Galaxy, Samsung’s official roster of Olympic and Paralympic athletes, represents that commitment. As a prelude to Tokyo 2020, Samsung has partnered with world-class athletes who defy barriers and inspire fans with their athletic achievements and contributions “off the court” to their communities.

Galaxy team members:

Be sure to follow the development of the situation and learn more about each Team Galaxy athlete and Samsung’s initiatives for the Olympic and Paralympic Games by visiting the Samsung Galaxy Tokyo 2020 Media Center at www.SamsungMobilePress.com/tokyo2020.