Nadella and his colleagues have to give up the Game Pass bonus
Success in games: This goal of Microsoft today is closely related to the development around the xbox game pass tied together. In addition, the game subscription business is also one of the key factors that regulators look at in relation to the Acquisition of Activision Blizzard to inspect. Internally, the group currently links its success to one number: subscriber growth. In this sense, the ambitious objectives could not be achieved again.
What axes reported, the development of subscriber numbers for group head Nadella and other executives is associated with bonus payments when certain thresholds are reached. Microsoft had set a target growth rate of 73 percent for Game Pass for the fiscal year ending June 30, 2022. The current financial report now shows that this target has been missed by a wide margin. The service achieved just 28 percent growth.
second time in a row
Microsoft had exceeded its goals for Xbox Game Pass subscriber growth in 2020. However, the following year, the company missed the goals it had set for the first time, so this year it missed the goal for the second time in a row. .
Microsoft gaming chief Phil Spencer recently gave his perspective on this development in an interview with the Wall Street Journal. The growth of Game Pass on PC is “incredible”, but it has slowed dramatically on consoles. “Especially since at some point you’ve reached out to every console user who wants to subscribe,” Spencer said.
The manager also provides some interesting figures that put the gaming business in the right light in relation to the group as a whole. Now, Xbox Game Pass represents 10 to 15 percent of the company’s revenue from content and services. Spencer adds that the subscription to the game is “profitable”.
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