Can not it be a different way. Lockdowns and the coronavirus pandemic have seen an inevitable global growth in smartphone use. Now you no longer notice it, just look around you to understand that everyone is always with a cell phone in hand. However, those who thought Italians were mobile dependent should change their mind, thanks to a report by App Annie Intelligence, according to which the daily time (in the last year) spent on mobile games has reached 45% of the total.
Considering a daily basis, Brazilians used their smartphones on average for 5.4 hours in the second quarter of 2021. By comparison, daily smartphone use in the green-gold land averaged 3.8 hours in 2019 and 4.8 hours per day in 2020. Until last year, Brazil was the second most used country in the world. behind Indonesia, which now ranks second with an average of 5.3 hours of smartphone use per day.
Smartphone, WhatsApp the most used. The huge growth of TikTok: more than Facebook, Istagram and Twitter
India ranked third with an average daily smartphone use time of 4.9 hours, followed by South Korea (4.8 hours), Mexico (4.7 hours), Turkey (4.5 hours), Japan (4.4 hours) ), Canada (4.1 hours), United States (3.9 hours) and United Kingdom (3.8 hours).
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A separate report on global trends, also from App Annie, on the other hand, highlighted areas of growth within the mobile app landscape. In terms of the depth of engagement between the top social media apps, the study found that WhatsApp is the most used application of Brazilians, with an average of 30.3 hours per month in 2020 compared to 26.2 hours in 2019.
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In particular, the use of TikTok in Brazil increased significantly, 14 hours in 2020 compared to 6.8 hours in 2019, growing faster than Facebook (15.6 hours per month versus 14 hours per month in 2019), Instagram (14 hours in 2020 versus 11.5 hours in 2019) and Twitter (6.4 hours per month). month in 2020 compared to 5.1 hours in 2019).
According to the App Annie trend report, Brazil experienced 75% year-on-year growth in financial app downloads in 2020. The average number of hours spent on these types of applications also increased by 45% last year.
A separate investigation by consulting firm Ebit / Nielsen, in collaboration with the Brazilian Fintech Bexs discovered that more than half of all online purchases in Brazil have been made through smartphones, since the start of the Coronavirus pandemic.
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