Almost 70% of the press reads digitally

The reading of the press in digital format is on the rise, 68% of the readings of press titles are made on a computer, smartphone or tablet, points out a study published this Thursday by the Alliance for Press and Media Figures (ACPM). In detail, the mobile phone is the most popular medium, it represents 45% of the readings, followed by the computer (14%) and the tablet (9%). The paper format represents 32% of the readings, details this new OneNext study, carried out from October 1, 2019 to September 30, 2020 for print media and in September for digital audiences.

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In terms of audience across all media, 50.9 million people read at least one newspaper headline every month, or 96.4% of the French population. Of this total, 43.7 million, or almost 83% of the French, read at least one newspaper title per month in digital format. Smartphone media enthusiasts are particularly found among young women between the ages of 15 and 34 (91.5%) and the wealthiest social categories (83.8%).

All readers have increased their consumption of press brands by 3% compared to the previous study published last November. That benefits eight “Press families” out of ten, especially in the press titles “Féminins Mode Beauté” and “Masculins Auto Sport”, underlines the ACPM. For the organization, this shows that “The press, therefore, plays its full role in the search for reference points for the French”.

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The list of brands that achieve the largest audiences has changed little compared to the wave published in November. We found the same nine titles that exceed 20 million readers (the regional press group PQR66, Le Figaro, Télé Loisirs, the regional weekly press group PHR, Le Parisien / Today in France, Ouest-France, Le Monde, 20 Minutes and Current Woman).

OneNext is the new audience measurement for all media (print, websites, apps, content published via social media and even podcasts) for the press in France, which is based on a main panel of 28,000 respondents and was launched in June 2020 by the ACPM, Kantar and Médiamétrie.