Friday, December 27, 2024

Apple and Mercedes-Benz turn the car into a concert hall

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Apple and Mercedes-Benz are working together: By integrating Apple’s “Spatial Audio” technology, cars will become concert halls.

The American technology group Apple and the German car manufacturer Mercedes-Benz enter into a joint cooperation. Both companies announced it this past weekend. Going forward, Apple Music’s “spatial audio” with Dolby Atmos support will ensure a high-quality sound experience in the automaker’s luxury models.

“3D Audio is revolutionizing the way artists make music and the way fans listen to music. […]. Together with Mercedes-Benz, we now have even more opportunities to offer our subscribers around the world a completely new music experience,” said Oliver Schusser, vice president of Apple Music.

Markus Schäfer, Chief Technology Officer of the Mercedes-Benz Group AG, is also impressed by the collaboration, which is unique in the world:

“We are proud that our vehicles are the first non-Apple devices to feature immersive 3D audio with Dolby Atmos. This seamless experience shows how the seamless integration of hardware and software can take in-car entertainment to new heights.” .

More models will be added in the future.

Apple Music with 3D Audio is fully integrated into the MBUX infotainment system in Mercedes-Maybach EQS and EQS SUV models, as well as EQE and S-Class.

Drivers who are already subscribed to Apple Music will have instant access to a growing number of songs and albums in 3D audio, according to Apple. In addition, there will be playlists specially created for driving, such as “Driving in 3D Audio”.

Ebenezer Robbins
Ebenezer Robbins
Introvert. Beer guru. Communicator. Travel fanatic. Web advocate. Certified alcohol geek. Tv buff. Subtly charming internet aficionado.

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