The commercials reached the telegram: this is how it will look and work

Almost a year after its founder announced it, the instant messaging app adds the option to advertise for a fee on channels. But these are not the ads you are used to from Facebook or Google.

Source: Unsplash

In December last year, Telegram founder Pavel Dorov announced that in order to continue to exist economically, Your platform will add premium features like commercial And paid sticker packs, and now it’s happening. Telegram is opening up its advertising platform to people and organizations, and this is how it will work.

Not the commercials you know from elsewhere.

New Telegram advertising platform (Telegram Ad Platform) is now available to anyone who wants to start and reach new audiences through the instant messaging application, which has 500 million monthly active users and its users produce around half a billion pieces of content a month. those channels.

The new platform will allow those who want to advertise on Telegram to reach the many Telegram users who are on public channels with more than 1,000 users, and it will not run in public or private groups. Telegram’s system will give advertisers the ability to determine what types of channels they want to target and the languages of the channels they are interested in. In addition, advertisers can choose certain channels to target and on which channels or topics they do not want their ad to run.

This is how you will create a telegram advertisement. Screenshot

The Telegram reiterates what Dorov said with the announcement about adding the ads to the platform: the company allows advertising based only on types of channels and languages and does not allow direct targeting of users, because it does not plan to collect user information for the advertisements. “User information is not collected or analyzed for advertising, and each user of a particular Telegram channel sees the same sponsored message,” reads the page showing Telegram’s advertising platform, which has chosen to give the ads the name washed “Sponsored Posts”.

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This is what “sponsored posts” (aka ads) will look like Source: Telegram

Telegram also clarifies that in addition to not allowing direct segmentation, since it does not collect any information about the user or analyze their actions after clicking on it, it will not allow advertising to be sent to external links. The reason, according to Telegram, is to ensure that third-party entities cannot track users of the platform: “Anon believes that everyone has a right to privacy, and technology platforms must respect that.”

Because the platform is still in its infancy, in what Telegram calls “trial mode” only, once it is fully active, Telegram will begin to share the revenue from these ads with the owners of the channels that will allow ads. The fine print is that this split will only take place after Telegram “covers its basic expenses.”

Telegram also issued a comprehensive guide for an advertiser starting with a platform where it details how to create an ad from scratch, the topic of ad budget, and how advertisers knew if their ad was on the air, vetted by Telegram staff, or was lacking. budget to continue. advertising. The guide is located Here.

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