Google will allow apps to stop tracking just like Apple does.
ANDROID PRESENTS THE iOS OPTION: Users have the ability to request that applications no longer follow them
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With iOS 14.5, Apple has introduced the option to disable tracking for all apps: Application tracking.
This application will be similarly enabled by Google for the Android operating system.
Bloomberg announced that Google is preparing the same option, which will prevent applications from tracking users not only through the Android system, but also outside of it.
However, the tracking system of Google and Apple companies will be different. iOS allows you to choose whether to allow tracking for each of the applications separately, while Google, according to informed sources, will allow it for the entire system with a single slider.
This extremely significant change for Android users will come as part of the new Google Play Servisa during the second part of 2021 and Android 12 updates, which will be available on most phones starting in early 2022. Users who choose not to be followed by apps will no longer have a so-called ad ID with their account, and businesses, apps, and other advertisers won’t be able to send them personalized announcements.
Google has long hesitated to do something like this, because it makes the most money from advertising itself, but in the end decided to offer users this option. According to iPhone statistics, up to 96% of users who have iOS 14.5 and later have chosen to have them. apps don’t track!
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