Everyone loves advertising, and Twitch is currently experimenting with a new format that allows viewers to share their appreciation for the ad content displayed in the online stream.It is called Multiplayer advertisingCurrently, closed beta testing is being conducted on a limited number of channels.
Unlike traditional ads, which are played individually for each viewer, multiplayer ads are displayed to most viewers in the channel at the same time. (Some are excluded based on factors such as language and location.) After you’re done, channel owners can vote based on the content of your ad. This unlocks the bits according to the number of viewers who respond.
“We want creators and fans to experience everything together and give them the opportunity to support their favorite creators in the process,” says Twitch.
During the closed beta, streamers will need to manually trigger multiplayer ads. Creator FAQ “As we experiment and learn what works best,” he says, there will be a “limited supply” of ads per channel. The important thing is that multiplayer ads like traditional ads don’t show up to subscribers.
Multiplayer ads have begun to be released today as a closed beta for a limited number of creators. Creators selected as part of the closed beta will receive an email when multiplayer ads are available on their channel.November 17, 2020
Advertising is an important source of revenue and a major issue for Twitch and its streamers.So The Verge As reported earlier this month, uBlock Origin ad blocker users have been targeted by PSAs to explain why they need ads (after Twitch has released an update that allows them to bypass ad blockers). I’m not a fan of ad blockers myself, but I understand why some people choose to use them. Twitch doesn’t have a “break” for midroll ads, and it’s incredible that unexpectedly loud ads explode in a stream. It’s jarring.
On the other hand, the need to manually trigger the ad means that the streamer can ensure that the viewer is ready. Viewers may be more willing to accept (or at least tolerate) ads as a way to explicitly support streamers. Actually fork money. No one likes advertising. It’s ironic that “everyone loves advertising”, but even if it’s not clear for some reason, if you need to live with it, this makes the experience a little more bearable1 There may be one way.